How to run a website care plan
A website care plan is the recurring retainer that turns one-off builds into predictable monthly revenue. The hard part isn't the work — it's making the work visible so clients keep paying. Here's how agencies structure, deliver and price a care plan that sticks.
What to include
A strong care plan bundles monitoring (uptime, SSL, domain, performance), protection (security posture, form and visual monitoring, backups if you offer them), and growth (SEO checks, rank tracking, accessibility). You don't need all of it on day one — start with monitoring and add tiers as you prove value.
Make the invisible work visible
The number-one reason care plans get cancelled is that clients can't see what they're paying for. Send a branded monthly report — 'here's what we caught, fixed and recommend' — and give clients a live status page or portal. Visible work is renewable work.
Price it in tiers
Offer 2–3 tiers so clients self-select: a basic monitoring plan, a standard plan with reports and alerts, and a premium plan with security, accessibility and rank tracking. Price per client rather than per hour so your margin scales as you add automation. Not sure where to start? Try our free care plan pricing calculator.
Automate the delivery
The economics only work if delivery is mostly automated. A tool that monitors every client site, alerts you on problems, and generates the white-label report turns a care plan from a time sink into recurring margin. That's exactly what Sitefolio is built for.
Frequently asked questions
How much should I charge for a care plan?
Commonly $50–500/month per site depending on scope. Price on the value (protection, reporting, peace of mind), not hours, and use tiers so clients self-select.
Why do care plans get cancelled?
Because the work is invisible. Monthly branded reports and a live client status page make the value obvious and dramatically improve retention.
Uptime, SSL, domain, performance, SEO and links — with white-label client reports.
Start with a free check