Website care plan pricing calculator
Pricing a recurring care plan is guesswork for most agencies. Enter your numbers below for a suggested monthly retainer — a starting point you can adjust for your market.
- Everything in Basic
- Performance + broken-link + SEO checks
- Form monitoring
- Public status page
- Est. hours / mo
- 11
- Est. labor cost
- $825
- Est. margin
- $990
A guide, not a quote — adjust for your market. Price on value (protection, reporting, peace of mind), not hours.
Deliver it with Sitefolio →How the calculator works
It estimates the monthly oversight each site needs at your chosen service level, multiplies by your hourly rate to get a labor cost, then applies a healthy product margin — because a care plan is a productised service, not billed hours. Higher tiers assume more work (security, accessibility, rank tracking) and a larger margin. Treat the result as a floor to negotiate up from, not a ceiling. For the full playbook, read our guide on how to run a website care plan.
Frequently asked questions
How much should I charge for a website care plan?
Commonly $50–500/month per site depending on scope. The calculator suggests a retainer from your inputs, but price on the value you deliver — protection, reporting and peace of mind — not raw hours.
Should I price per site or per client?
Per site scales cleanly as you add work and keeps your margin predictable. Bundle a few sites into one client retainer and offer tiers so clients self-select.
How do I keep clients from cancelling?
Make the work visible: a branded monthly report and a live status page or portal. Invisible work gets cut first; visible work renews.
Sitefolio monitors every client site, alerts you to problems, and generates the white-label report — so your retainer is mostly margin.
Get started free